Hardhats on! How Unilever used semiotics to un-stereotype its communications

Moving away from outdated stereotypes at Unilever came with inherent risk – that the company might just create a new set of stereotypes.

The growing importance of diversity and inclusivity to consumers and brands is unarguable. What’s less clear is how brands can achieve it in their communications without it feeling like they’re paying lip service to the issue.

At the MRS Semiotics &...