Harbin: The Harbin Sit Pack

AB InBev, a drinks brand, came up with an innovative way to promote its Harbin beer by enabling young Chinese people to host fun FIFA watch parties in small living spaces.

Campaign video: Harbin – The Harbin Sit Pack

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Selected creative: Harbin – The Harbin Sit Pack


Agency: BBDO ShanghaiClient and Project Management, Production Supervision: Elvis LiCreative Execution for Art: Cesar Farah / Zoe ZhaoCreative Execution for Copy: Song WuCreative Guidance and Supervision: Arthur TsangStrategic Planning:Harry Chen / Shin Shen...

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