Hapag Lloyd Express - Fly for the price of a taxi

In a hotly contested market, HLX reached its break-even point ahead of schedule with a minimum budget compared to its competitors.
  

Hapag Lloyd Express – Fly for the Price of a Taxi

Brand Name: Fly for the price of a taxiAdvertiser: Hapag Lloyd ExpressAgency: Scholz & Friends Berlin GmbHPrize: SilverCategory: Leisure Services

SUMMARY

In a hotly contested market, HLX reached its break-even point ahead of schedule with a minimum budget compared to its competitors. The “Fly for the price of a taxi” campaign successfully communicated all relevant image values and made HLX the best-known Low Cost Airline (LCA) in Germany. The website hlx.comattained the highest reach of all...

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