Hapag Lloyd Express – Fly for the Price of a Taxi
Brand Name: Fly for the price of a taxiAdvertiser: Hapag Lloyd ExpressAgency: Scholz & Friends Berlin GmbHPrize: SilverCategory: Leisure Services
In a hotly contested market, HLX reached its break-even point ahead of schedule with a minimum budget compared to its competitors. The “Fly for the price of a taxi” campaign successfully communicated all relevant image values and made HLX the best-known Low Cost Airline (LCA) in Germany. The website hlx.comattained the highest reach of all...