Hanes Hosiery: Gentlemen Preferhanes campaign

Barbra Brady

In the 1960s, the so-called British invasion hit the shores of the United States and reshaped American popular culture and fashion.

Hanes Hosiery: Gentlemen Preferhanes campaign

Barbra Brady

Overview

In the 1960s, the so-called British invasion hit the shores of the United States and reshaped American popular culture and fashion. While the Beatles were transforming pop music, British fashion designer Mary Quant was exposing the legs of fashion-conscious women with her introduction of the daring miniskirt. With hem lengths headed well above the knee, women found themselves tugging at their skirts in an effort to keep their garter belts under wraps. The Hanes brand, along with the hosiery industry as a whole, was quick to follow with an invention of its...

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