Hands-on innovation

There is greater pressure today than ever to come up with new product innovations faster than the competition, yet the hurdles marketeers must go through to minimise risk have, if anything, increased.

Hands-on innovation

Annette MathersFifteen20, United Kingdom

INTRODUCTION

In today's competitive markets, there is greater pressure than ever to come up with new product innovations and to get them on the shelves faster than the competition. Yet the hurdles...

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