Hand held devices - how to make physicians participate in hospital market research and love it
Daniela Dening and Carlos Eduardo Reis
For many reasons hospitals have access restrictions that limit market research and data collection. This paper describes an alternative and efficient method to perform hospital market research using hand held devices and an anesthesiology software for physicians to report their daily activities at the surgical theatre.
Hand held devices – how to make physicians participate in hospital market research and love it
Daniela DeningMedcenter Solutions Inc, Argentina
Carlos Eduardo ReisMedcenter Solutions Inc, Brazil
INTRODUCTION
Hospital market research is limited by restricted...
