Hand held devices - how to make physicians participate in hospital market research and love it

Daniela Dening and Carlos Eduardo Reis

For many reasons hospitals have access restrictions that limit market research and data collection. This paper describes an alternative and efficient method to perform hospital market research using hand held devices and an anesthesiology software for physicians to report their daily activities at the surgical theatre.

Hand held devices – how to make physicians participate in hospital market research and love it

Daniela DeningMedcenter Solutions Inc, Argentina

Carlos Eduardo ReisMedcenter Solutions Inc, Brazil

INTRODUCTION

Hospital market research is limited by restricted access to different hospital units and by the difficult interaction with health care professionals in this environment. Because of that, market research about medical devices, drug usage and medical procedures is usually done using medical records and surveys with health care professionals.

Mobile information and communication tools have not only the potential to help health care professionals with relevant information at the point...

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