Halo Heritage: Boity Collection Launch

Halo Heritage, a natural haircare and fragrance brand, promoted the launch of its new Boity collection across South Africa by launching a three-part series that showed the hair journeys of South Africa's most prominent women.

Background

Halo Heritage are the leading creators of luxurious natural hair care and fine fragrances crafted for the modern African woman. While luxury and black excellence form part of the ethos of the Halo Heritage brand, eco-conscious beauty is also top of mind. Halo Heritage seeks to redefine clean beauty in South Africa by bringing it into the mainstream in ways never done before.

In September 2020, Eclipse Communications was tasked with conceptualising and executing a 360-degree campaign for Halo Heritage to launch the Boity Collection. The collection comprised high-end, eco-friendly beauty products including the Boity Pink Sapphire Eau de...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands