HALO 3 - Heroic story telling

Halo 3 is the third game in the exclusive Xbox franchise. The primary objective was to sell 1.5 million copies after its launch in 2007.


Client: Microsoft XboxBrand: Halo 3Campaign: Halo: Heroic Story tellingCategory: 360 Integration

Halo3 is the third game in the Xbox exclusive franchise. Every Halo launch has been a big event amongst its core followers (the 'Halo Nation,') but we wanted to break out of the gamer audience and introduce Halo to the wider cultural space. The 'Believe' integrated campaign employed creative across numerous media platforms to tell this epic story and bring it to the attention of a broader audience.


Business Objectives

  • Primary –...

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