HALO 3 - Heroic story telling

Halo 3 is the third game in the exclusive Xbox franchise. The primary objective was to sell 1.5 million copies after its launch in 2007.

HALO 3 – HALO : HEROIC STORY TELLING (GOLD)

Client: Microsoft XboxBrand: Halo 3Campaign: Halo: Heroic Story tellingCategory: 360 Integration

Halo3 is the third game in the Xbox exclusive franchise. Every Halo launch has been a big event amongst its core followers (the 'Halo Nation,') but we wanted to break out of the gamer audience and introduce Halo to the wider cultural space. The 'Believe' integrated campaign employed creative across numerous media platforms to tell this epic story and bring it to the attention of a broader audience.

OBJECTIVES

Business Objectives

  • Primary –...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands