Campaign details
Brand: Halloween at LisebergBrand owner: Halloween at LisebergEntrant company: Welcom, GothenburgMarket: SwedenSector: Museums, attractions, librariesMedia channels: Events & experiential, Online video, Word fo mouth, influencersBudget: Up to 500k
Campaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....