Hallmark Cards, Inc.: When You Care Enough To Send The Very Best campaign
Nancy CondryOverview
Joyce C. (J.C.) Hall, the founder of Hallmark Cards, Inc., was fond of saying that "good taste is good business." He also had a deep commitment to producing high-quality products and an innate understanding of the value of product recognition. These strong beliefs led him to practice branding before the subject was taught in business schools and in around 1940 to become a trailblazer in the new world of advertising.
From the company's earliest days, Hall marked the back of his cards, first around...