Hallmark Cards, Inc.: Sneak A Peek campaign
Susan RislandOVERVIEW
With its "Sneak a Peek" advertising campaign, Hallmark Cards, Inc., hoped to convince consumers to insist on buying only Hallmark greeting cards and to check the brand insignia...
Hallmark Cards, Inc.: Sneak A Peek campaign
With its "Sneak a Peek" advertising campaign, Hallmark Cards, Inc., hoped to convince consumers to insist on buying only Hallmark greeting cards and to check the brand insignia on the backs of cards they received.
