Hallmark Cards, Inc.: Sneak A Peek campaign

With its "Sneak a Peek" advertising campaign, Hallmark Cards, Inc., hoped to convince consumers to insist on buying only Hallmark greeting cards and to check the brand insignia on the backs of cards they received.

Hallmark Cards, Inc.: Sneak A Peek campaign

Susan Risland

OVERVIEW

With its "Sneak a Peek" advertising campaign, Hallmark Cards, Inc., hoped to convince consumers to insist on buying only Hallmark greeting cards and to check the brand insignia...