Halifax: Britain's best neighbours

Halifax, the bank, leveraged its ownership of an emotive benefit in a partnership-led initiative to improve its switching consideration metrics in the UK.

Campaign details

Brand: HalifaxBrand owner: Lloyds Banking GroupLead agency: MediaComCountry: United KingdomIndustries: BanksMedia channels: Competition & contests, Newspapers, Outdoor, out-of-home, Public relations, Radio & audio, Social mediaBudget:...