Halifax: Britain's best neighbours

Thomas Johnson

Halifax, the bank, leveraged its ownership of an emotive benefit in a partnership-led initiative to improve its switching consideration metrics in the UK.

Campaign details

Brand: HalifaxBrand owner: Lloyds Banking GroupLead agency: MediaComCountry: United KingdomIndustries: BanksMedia channels: Competition & contests, Newspapers, Outdoor, out-of-home, Public relations, Radio & audio, Social mediaBudget: 500k - 1 million

Executive summary

Halifax are one of the oldest and biggest banks in the UK finance sector. At times in last century, it has been the largest building society in the world and has played a significant role in building the homes and neighbourhoods across the UK for over 150 years.

The problem we faced into was...

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