Halifax Bank of Scotland - How a bank made more of their money

Fern Miller

How Halifax Bank of Scotland developed their brand advertising to become more cost effective over time.
Agency: Delaney Lund Knox Warren & PartnersAuthor: Fern Miller

Halifax Bank of Scotland – How a bank made more of their money

BACKGROUND

The 2002 Halifax effectiveness paper described the phenomenal success of the launch of our Staff as Stars campaign...

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