Agency: Delaney Lund Knox Warren | Author: Richard Warren |
best integration & gold award
HBOS plc (Halifax)
Taking on the high street banks by communicating like a high street retailer
Figure 1 (editorial cutting from 'The Sun' newspaper)
Introduction
This case will demonstrate the value of taking communications learning and techniques from one sector, retailing, and applying them to another sector, banking. It will illustrate the power of an integrated communications idea to provide a galvanizing and cohesive focus for a 35,000person...