| Agency: Delaney Lund Knox Warren | Author: Richard Warren |
best integration & gold award
HBOS plc (Halifax)
Taking on the high street banks by communicating like a high street retailer
Figure 1 (editorial cutting from 'The Sun' newspaper)
Halifax - Taking on the high street banks by communicating like a high street retailer
Campaign in 2001 for the Halifax Bank. Since becoming a bank in 1997, Halifax had failed to establish itself in consumer banking, leading to loss of share price and talk of merger.
