Halifax - Taking on the high street banks by communicating like a high street retailer

Campaign in 2001 for the Halifax Bank. Since becoming a bank in 1997, Halifax had failed to establish itself in consumer banking, leading to loss of share price and talk of merger.
Agency: Delaney Lund Knox Warren Author: Richard Warren

best integration & gold award

HBOS plc (Halifax)

Taking on the high street banks by communicating like a high street retailer

 

Figure 1 (editorial cutting from 'The Sun' newspaper)

Introduction...