Halifax – Halifax Student Campaign 2008
Principal Author: Kathryn Ellis - DLKW Contributing Authors: Kristy Halpin - Halifax, Charlotte Wolfenden - DLKW
INTRODUCTION
The Challenge for 2008
Students are an extremely important target audience for banks. Current account switching is notoriously low, as most people stay with the same provider for their entire life. Opportunities to capture new current account customers are few and far between. Starting university is one of the few easily identifiable life events that spurs the need to open a current account. Therefore the eight weeks from A Level results day to the end...