Halifax - Halifax Student Current Accounts
Kathryn Ellis, Kristy Halpin and Charlotte Wolfenden
This paper shows how in a quest to improve efficiency in 2008, Halifax set themselves the challenge of recruiting as many new student current account customers as the previous year, with approximately half the marketing budget.
Halifax – Halifax Student Campaign 2008
Principal Author: Kathryn Ellis - DLKW Contributing Authors: Kristy Halpin - Halifax, Charlotte Wolfenden - DLKW
INTRODUCTION
The Challenge for 2008
Students are an extremely important target audience for banks. Current...
