Half of adults always accept website cookies

An overview of consumer willingness to accept website cookies.

One-half (48%) of adults say they always click 'accept all' when a website asks about cookies, according to research across 17 markets from YouGov.

This rises even higher in Poland (64% agree), Spain (63%), the UK (61%) and Sweden (58%).

In comparison, one-quarter (27%) of adults across the 17 markets disagree with the statement and do not always click 'accept all' on cookie notifications.

Consumers in the United States are most likely to not always 'accept all' cookies when asked for consent – just a third say they do while 42% disagree. Older Americans are most likely to...

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