Haig Club: Blueprint for a fast start – How making our own rules gave Haig Club one of the fastest starts for a new whisky brand in thirty years

Haig Club, a whisky brand, launched its whisky among young drinkers in the UK by creating a business partnership with David Beckham, and launching a bottle redesign and a new formula of whisky to suit a younger market.

Campaign details

Brand: Haig Club Advertiser: Diageo Entrant: adam&eveDDB Principal author(s): Tom Roach, adam&eveDDB Contributing author(s): David Beckham, DB Ventures, DerkJan Hageman, Ronan Beirne, Rob Grant and Vicki Holgate, Diageo, Nic Engli

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