Hagkaup Smaralind: Happy Shopping!

Focusing on the “theatre of the retail offer” helped Hagkaup, the Icelandic supermarket retailer, increase sales and the number of customers.

Design consultancy: M Worldwide Advertiser: Hagkaup

Executive Summary

Huge supermarkets used to be all about weekly friction free shopping – going in, walking up and down the aisles, and getting out. Customers had to fit in with business imperatives that focused on streamlining, process, and logistics on an indus