Hagkaup Smaralind: Happy Shopping!

Focusing on the “theatre of the retail offer” helped Hagkaup, the Icelandic supermarket retailer, increase sales and the number of customers.

Design consultancy: M WorldwideAdvertiser: Hagkaup

Executive Summary

Huge supermarkets used to be all about weekly friction free shopping – going in, walking up and down the aisles, and getting out. Customers had to fit in with business imperatives...

Not a subscriber?

Schedule your live demo with our team today