Haggling, bargaining and fixed price policies - the changing face of Indian retail

Piyul Mukherjee and Damodar Mall

India has over 12 million retail outlets, more than the rest of the world combined, for 200 million households.

Haggling, bargaining and fixed price policies – the changing face of Indian retail

Piyul MukherjeeProact Research, India

Damodar MallFood Business, Future Group, India

INTRODUCTION

India has often been seen as a microcosm of the entire world, with its...

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