Haggling, bargaining and fixed price policies - the changing face of Indian retail

Piyul Mukherjee and Damodar Mall

India has over 12 million retail outlets, more than the rest of the world combined, for 200 million households.

Haggling, bargaining and fixed price policies – the changing face of Indian retail

Piyul MukherjeeProact Research, India

Damodar MallFood Business, Future Group, India

INTRODUCTION

India has often been seen as a microcosm of the entire world, with its mix of languages, skin colors, religions, diversity in food, climates and attires worn in differing parts of the region. Indian genes have been called a 'log book of the world' by National Geographic, with the intermingling of races that occurred over millennia. Its culture has also reflected this melting potnature with adaptability and a capacity to...

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