Haggar Apparel Company: Stuff You Can Wear campaign
Daryl MallettOverview
Founded in 1927 by Joseph M. Haggar, Sr., a Lebanese immigrant, the Haggar Apparel Company produced men's dress pants using assembly-line methods to keep the prices of its products reasonable. The Haggar company also was the first to use remnants of suit materials to produce a new kind of dress pants that were called slacks.
While Haggar controlled the largest share of the men's dress slacks market for many years, increased demand for more casual slacks began to boost sales for competitors like the Levi Strauss Co. and Farah...