Hada Labo: Gamifying Hada Labo's 10th anniversary

Hada Labo, a skincare brand, increased sales in Malaysia by releasing a music video cum virtual game show.

The Summary Statement

While the overall skincare market was in a steady decline in the middle of a pandemic, Hada Labo did the impossible by achieving the highest sales growth of 12.9% against other competitors, pushing the brand up to the no.2 positionin...