WDMP's efforts to give UK retailer Habitat its "mojo" back are detailed in this case study. Research identified four groups of Habitat customers, with couples aged 35-45 then targeted through DM, which incorporated a Twister-style game.




Janet Rooney, Jon Walton, Sarah Birch, Simon Findlater, Ben Stump, Gary Sharpen.


A major step in a new direction: we needed to give Habitat back its mojo. This idea not only re-engaged customers, it...

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