Gushers: #blackvoicescreate

Michael Soroosh

Fruit snack brand Gushers ran a social media campaign in the United States to empower young Black creators on TikTok, drive donations for the NAACP, and ensure Black voices were heard on social media despite biased algorithms.

Campaign details

Brand: Gushers Brand owner: General Mills Agencies: Mindshare, Ten35 Market: United States Industries: Online video, Social media, Word of mouth, influencers Media channels: Confectionery Budget: 500k - 1 million

Executive summary

Gushers, the popul

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