Gushers: Black Voices Create

Gushers, an American fruit snack brand, collaborated with Black TikTok content creators to help elevate Black voices and harness their voices for change.

Campaign details

Brand: GushersBrand owner: General MillsEntrant company: Mindshare New YorkIdea creation: Mindshare New York / Ten35 ChicagoMedia: Mindshare , New YorkMarket: United StatesSector: Fruit & vegetablesMedia channels:Online video, Social media,...