Guns Down America: Gun Survivor Reviews

Guns Down America, a movement calling for fewer guns in America, increased impressions and engagement by having gun survivors review the guns that nearly killed them.

Campaign video: Guns Down America – Gun Survivor Reviews

Read the full campaign case study

Selected creative: Guns Down America – Gun Survivor Reviews

Credits

Creative Agency: Energy BBDO Chicago Account Director: Juan Roman Art Director: Gabriel Barrea Chief Creative Officer: Josh Gross / Pedro Pérez Chief Innovation Officer: Alan Parker Copywriter: Dan McCormack / Zé Baldin Creative Director: Ricardo Salgado / Rodolfo Fernandes CSO: Larry Gies Director / Director of Photography: Flynn Drew Director of Creative Services:Erin Welsh...

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