Tide: 'Bradshaw Stain' (US)

Contains the creative for the 'Bradshaw Stain' campaign for Tide by the agency Saatchi & Saatchi in the US.

Case study video: Tide - Bradshaw Stain

Selected creative: Tide - Bradshaw Stain

Credits

Media Agency: Hearts & Science, New YorkAgency: Saatchi & Saatchi, New YorkExecutive Director, Media: Daniel BueckmanSenior Category Director, Media: Scott MinorDirector, Video Investment: Shari WylerChief Executive Officer: Andrea DiquezChief Creative Officer: Javier CampopianoExecutive Creative Director: Paul BichlerCreative Director: Chad BakerCopywriter: Will DanilowArt Director: Lisandro AncewiczCopywriter: Blake MorrisExecutive Producer: Dani StollerSVP, Regional Business Director: Nick MiaritisVP, Account Director:...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands