Star India: 'Star Plus EK #NayiSoch' (India)

Contains the creative for the 'Star Plus EK #NayiSoch' campaign for Star India by the agency Mindshare in Mumbai.

Case study video: Star India - Star Plus EK #NayiSoch

Selected creative: Star India - Star Plus EK #NayiSoch

Credits

Media Agency: Mindshare, MumbaiSenior Vice President: Anita KotwaniHead of Strategy: Preeti MascarenhasClient Leadership: Rahul SatoskarSenior Director, Strategy: Ravishankar. SPartner Digital: Varsha SethiaSenior Director, Digital: Kamakshi RainaSenior Director, Strategy: Vinita SrivastavaDirector, Digital: Shreya SridharLeadership Trainee: Mahek ChhayaPartner Trading: Girish KenkarePrint & Radio Buying:Rahul Bhise...

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