Virginia Slims: Film - 'Splat' (US)

Contains the film creative 'Splat' for Virginia Slims by the agency Leo Burnett in the US.

Splat

Agency: Leo Burnett, ChicagoSynopsis:Virginia Slims song up and under. A succession of lovely, confident, smiling and beautifully-dressed young women stride forward to be CU on camera. Only to have a custard pie thrown in their faces. Meanwhile an MC Pig Voiceover tells us he thinks “women have come too far”. His rant concludes, “Virginia Slims. I smoked those Virginia Slims. That cigarette’s too good for women, if you ask me!” Cut to the commentator, fat, middle-aged, slicked back hair, black suit, cocky. A custard pie sails in; he...

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