UTEC University: All Gunns Blazing campaign video - 'Potable Water Generator' (Peru)

Contains the campaign video of 'Potable Water Generator' for UTEC University by the agency Mayo Draftfcb in Peru.

Potable Water Generator

Summary

Annual rainfall in Lima, Peru (a city built on a desert) is very low. But atmospheric humidity is often as high as 98%. UTEC (University of Engineering and Technology) created a billboard (goal being attract more science student applicants) that captured moisture in the air and turned it into clean drinking water. 9,450 litres were collected in 3 months – gratefully used by the nearby citizenry. UTEC gets 28% increase in science student applications for 2013.

Credits

Agency: Mayo Draftfcb, LimaExecutive Creative Director: Humberto PolarCreative Director:Alejandro Aponte / Juan Donalisio...

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