The story behind the campaign
Challenge
UBREW, a small, London-based craft brewery was struggling to stand out in a world of beer dominated by giants. They had the products and the passion, but didn’t have the big budgets to produce the glossy campaigns. They asked us to launch a new low alcohol beer with a strong digital-based idea and high communication value. With only a small media investment, we needed to find a smart way to cut through and generate conversation in a noisy marketplace.
Creative concept
We found out that the strength of the idea could be in the...