Agency: Grey, LondonExecutive Creative Director: Dominic GoldmanCreative Director: Lex Down / Jamie Starbuck / Andy LockleyCopywriter: Peter Gatley / Jonas Roth / Rasmus Smith BechArt Director: Peter Gatley / Jonas Roth / Rasmus Smith BechAgency Producer: Rose Percy / Gemma Hose / Martin McGinnKey Copy Thought/Mini Explanation:The creative works of art in the Tate given a new existence in 100 word stories for transport posters etc...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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