Snickers: 'Hungerithm' (Australia)

Contains the creative for the 'Hungerithm' campaign for Snickers by the agency Clemenger BBDO in Australia.

The story behind the campaign

Challenge

Chocolate bars are one of the most frequently promoted categories in Food. Every week shoppers are tempted with “$1 each” or “buy 2 for $3” from a range of much-loved brands. This has resulted in over 80% of all chocolate bar sales now being sold on promotion. People care more about what brand in their repertoire is the cheapest, not the one they really want. We needed to find a way to make the SNICKERS story more relevant to people when it seemed that price was everything.

Creative concept

We created the SNICKERS HUNGERITHM:...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands