Schweppes Ginger Ale: Film - 'Subliminal Advertising' (US)

Contains the film creative 'Subliminal Advertising' for Schweppes Ginger Ale by the agency Ammirati & Puris in the US.

Subliminal Advertising

Agency: Ammirati & Puris, New YorkCreative Director: Helayne SpivakAgency Producer: Susan ShipmanProduction Company: BFCS, LondonDirector: Bob BrooksSynopsis:John Cleese addresses us from an armchair re the very subversive technique of subliminal advertising. It uses images flashed before our eyes that last only a split second. Unknown to Cleese, we catch such glimpses of the Schweppes label on the inside pocket of his jacket and the sole of his shoe. The stuffed animal heads on the wall, a portrait of “The Laughing...

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