Sagami Original Condoms: Film - 'Act Of Love' (Japan)

Contains the film creative 'Act Of Love' for Sagami Original Condoms by the agency Projector in Japan.

Act Of Love

Agency: Projector, TokyoCreative Director: Koichiro TanakaProduction Company: Stink, LondonDirector: Greg BrunkallaProducer: Mungo Maclagan /Tom FarleySynopsis:Keeping faithful to the branding theme, “Act of Love”, Sagami Original created an ad that uses stunt performers mimicking animal courtship patterns. As the dancers follow in the footsteps of amorous flamingos, crabs and foxes performing their mating rituals, we are reminded of Sagami Original’s design to make the thinnest, and consequently most natural-feeling, condoms....

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