Heinz: 'Pass The Heinz' (US)

Contains the creative for the 'Pass The Heinz campaign' campaign for Heinz by the agency DAVID in the USA.

The story behind the campaign

Challenge

2017 marks the 10th anniversary of the award-winning drama Mad Men, a show about Advertising executive Don Draper which draws inspiration from the golden era of 1960 Advertising. In an iconic episode from season six, the team led by Don Draper pitches a campaign idea to the Heinz clients: “Pass The Heinz.” Unfortunately for him, the fictional marketing team from the show didn’t approve the idea.

Heinz is also an American icon. Heinz ketchup has been a staple of American dinner tables and backyard BBQs for generations. And that relationship has expanded across a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands