Havaianas: 'Made Of Brazilian Summer ' (Brazil)

Contains the creative for the 'Made Of Brazilian Summer ' campaign for Havaianas by the agency AlmapBBDO in Brazil.

The story behind the campaign

Challenge

For years, Havaianas has been turning out impactful global campaigns. So the first challenge was to create a new campaign that would be on the same level as the rest and work globally, getting people's attention across the world.

Creative concept

The idea for the campaign was to approach Havaianas as a product made out of Brazilian summer, which is all the elements that make summertime in Brazil famous abroad, like joy, rhythm, friendship, spontaneity, etc. The creative concept for the campaign was: “Havaianas. Made of Brazilian Summer”.

Creative execution

For a fresh visual,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands