Gatorade: 'Serena Williams - Match Point' (US)

Contains the creative for the 'Serena Williams | Match Point | Gatorade' campaign for Gatorade by the agency TBWA\Chiat\Day in the USA.

The story behind the campaign

Challenge

Serena Williams is arguably the greatest female athlete the world has ever seen. She has reigned over the sport of tennis for over 20 years, setting numerous records, and capturing 22 Major Championships along the way. As she headed into last year’s US Open, Gatorade wanted to celebrate the career of this prolific athlete, while attempting to put her accomplishments into perspective.

However, we had a problem. The teen audience we were trying to reach had no time for our history lesson. They’re busy on apps, like Snapchat, flipping through mindless content at the...

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