Fila Sports Shoes: Film - 'First Steps' (Brazil)

Contains the film creative 'First Steps' for Fila Sports Shoes by the agency Santa Clara in Brazil.

First Steps

Agency: Santa Clara, Sao PauloCreative Director: Santa ClaraCopywriter: André Godoi / Fernando CamposArt Director: Vico BenevidesAgency Producer: Marcelo AltschulerProduction Company: Lux Filmes, Sao PauloDirector: Beto SalatiniSynopsis:A family in their home are shooting video of the baby. "Cris at Home". They realise that Cris, in his diaper, is about to take his first steps. "Just look at his walking". Cris totters across the front room. Getting to the door, he breaks into a jog. He scampers down the...

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