Dot Incorporation: 'Dot. The First Braille Smartwatch' (Global)

Contains the creative for the 'Dot. The First Braille Smartwatch' campaign for Dot Incorporation by the agency Serviceplan in Global.

The story behind the campaign

Challenge

285 million people worldwide – 4% of the population – are blind and visually impaired (B&VI). For the last 20 years, there were almost no innovations in communications technology for the B&VI.

Existing digital Braille reading devices rely on piezo-electronic actuators, which make them heavy, bulky and expensive. They weigh around 2kg and cost around $3000. This makes them impractical and most of all unaffordable to the majority of B&VI people; only 5% own such a device – not to speak of the situation in developing countries such as Africa, India and China, where...

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