Burger King: 'Burning Stores' (US)

Contains the creative for the 'Burning Stores campaign' campaign for Burger King by the agency DAVID in the US.

The story behind the campaign

Challenge

Our goal was to remind people that Burger King has been dedicated to serving flame-grilled, great tasting sandwiches, since 1954. It’s what Burger King is all about. And educating people of this is a constant brief. When you have a campaign with messaging and visuals that effortlessly and honestly relay this message, the risk outweighs the reward every time.

Creative concept

When you play with fire, you risk getting burned. And when you grill with an open flame, you risk burning your store down. It happens. So, we turned that into a good...

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