Axe Anti-Perspirant Spray: Film - 'Men' (Argentina)

Contains the film creative 'Men' for Axe Anti-Perspirant Spray by the agency VegaOlmosPonce in Argentina.

Men

Agency: VegaOlmosPonce, Buenos AiresCreative Director: Hernan Ponce/Gustavo Taretto/Gabriel VazquezCopywriter: Lucas PanizzaArt Director: Mariano JeggerAgency Producer: Horacio CianciaProduction Company: Blue Films, Buenos AiresDirector: Pucho MentastiProducer: Gonzalo FontanaSynopsis:Vignettes of sweaty, bare-chested men getting close to each other. Scorer in football, rips his shirt off and is hugged and fallen on by team-mates. Very fat guy pushes into a crowded male sauna. Dock workers heave together on a rope. Sweaty mean with arms round...

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