North America's best campaigns and companies 2018

Looks into which North American campaigns, along with the agencies that have worked on campaigns in this region, have performed best over the past year.
  • FMCG giant Procter & Gamble took the number one advertiser ranking for both creativity and media, and was fifth for effectiveness.
  • PepsiCo took the top advertiser spot for effectiveness through a strong performance in the ranking as a whole, despite no campaigns in the top 10.
  • The McCann Worldgroup agency network gained the most points in North America in creativity shows, and was also ranked in the top 10 for media and effectiveness....

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