Guinness: #NeverSettle – Guinness and the women's Six Nations

GUINNESS, a brewery, launched a campaign in the UK to ensure that 30% of all online rugby media coverage in April was dedicated to the Women's Six Nations.

In Brief

We set out to increase representation for women's rugby during the Women's Six Nations for GUINNESS.

We created first-to-market collaborations with Twitter and Wikipedia and brought new allies to women's sport amongst both fans and media outlets....