Guinness: Made of More, 2012 - 2018

Guinness, an alcoholic beverage brand, increased its market share in the UK by launching multiple TV campaigns that created a cultural connection and reinforced its Made of More message.

Campaign video: Guinness – Made of More, 2012 - 2018

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Agencies: AMVBBDO, London / Carat, LondonStrategy Director: Lisa StoneyJoint Chief Strategy Officer: Craig MawdsleyJoint Head of Strategy: David Edwards...