Campaign video: Guinness – Made of More, 2012 - 2018
Credits
Agencies: AMVBBDO, London / Carat, LondonStrategy Director: Lisa StoneyJoint Chief Strategy Officer: Craig MawdsleyJoint Head of Strategy: David Edwards...
Guinness: Made of More, 2012 - 2018
Guinness, an alcoholic beverage brand, increased its market share in the UK by launching multiple TV campaigns that created a cultural connection and reinforced its Made of More message.
