Guinness: Good things come to those who wait

Campaign in 1999 (?) by AMV.BBDO for Guinness: the `Swimblack' and `Surfer' TV campaigns. Objective to change the way people think about the brand.
Agency:Author: Jeremy Thorpe-Woods

Guinness: Good Things Come to Those Who Wait

 

'Guinness is an extraordinary brand.  It is hard to think of a beer which over two centuries has been held in such affection and has, to many around the world, come...