Guinness Anchor Marketing: Heineken SWIPE

Guinness Anchor Marketing wanted to launch Heineken Extra Cold in Malaysia. In addition to selling the beer, it sought to increase brand affinity among males 18 to 34 and drive recruitment.

Guinness Anchor Marketing: Heineken SWIPE

OgilvyOne Worldwide, Malaysia


Category: Product Manufacturing and DistributionCountry where program ran: MalaysiaDate program started/ended: 6th November - 3rd December 2007

Product Description: Heineken positions itself as the leading international premium beer in Malaysia, so it is more expensive than competitors. To sell more beer, Heineken launched Heineken Extra Cold - regular bottled Heineken chilled to between 0 - 3 °C by patented Heineken Sub-Zero Coolers.

Advertiser/Client Name: Guinness Anchor Marketing Sdn BhdMedia Channels: OtherWebsite:


Marketplace Challenge:


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