Guide Dogs: Support Scent

Guide Dogs needed to draw support from new donors and raise awareness, all while making sure not to exclude the blind people it supports.

Guide Dogs: Support Scent

Clemenger Proximity/BBDO Melbourne


Category: Not-For-ProfitCountry where program ran: AustraliaDate program started/ended: 28th February 2010 launch

Product Description: One of the greatest struggles blind people face due to their condition is isolation. Guide Dogs Australia, the country's leading organisation for services to the blind, devote themselves tirelessly to ending this isolation.

Advertiser/Client Name: Guide DogsMedia Channels: InsertPrintTV/Video/RadioWeb AdvertisingWebsite:


Marketplace Challenge:

During a tough year in terms of charity donations, we had to draw support for the blind, invite new...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands