Guess who gets left holding the bag?
Why is it that the most sophisticated marketers in the world do not seem to understand the fundamental value exchange between customers and the people who sell them stuff: you get what you pay for. That is...
Guess who gets left holding the bag?
Joe Mandese, in his regular column from Madison Avenue, comments on the recent U.S. Association of National Advertisers' conference in New York which discussed the perennially contentious issue of agency compensation.
