Guerlain: Guerlain Rouge G – Real gifts from the virtual lovers, luxury makeup first Otome Game collaboration

Guerlain, a cosmetics brand, won back young women's hearts and minds after the pandemic by integrating its Rouge G lipsticks into the romantic gaming phenomenon, Otome, In China.

Campaign details

Brand: Guerlain Brand owner: LVMH Entrant company: Midnshare Idea creation: Mindshare Shanghai Market: Greater China Sector: Cosmetics, beauty aids Media channels: Mobile & apps, Point-of-purchase, In-store, Outdoor, Out-of-home Budget: Up to 500k

Campaign video

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