Guaranty Bank: Guaranty Checking Moment of Truth Campaign

Guaranty Bank wanted to promote its free checking account but faced competition from much larger competitors.

Guaranty Bank: Guaranty Checking Moment of Truth Campaign

TracyLocke-Los Angeles


Category: Financial Products and ServicesCountry where program ran: United StatesDate program started/ended: 2nd June - 31st December 2008

Product Description: Guaranty Checking is a truly free checking account with free ATMs anywhere in the world, no monthly fees and no minimum balance requirements.

Advertiser/Client Name: Guaranty BankMedia Channels: Direct MailPrintTV/Video/RadioWeb DevelopmentWebsite:


Marketplace Challenge:

Every bank offers a free checking account, and every big bank uses its big marketing budget to promote this...

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